Google is changing the way it searches for information
Google is introducing a new search algorithm. It is called MUM (multitasking unified model). Its main feature and functional purpose is to quickly process complex search queries and provide the most accurate links and data. The word “multitasking” in the name appeared not by accident.
The mathematical model is able to process sound, text and visual content in parallel. In other words, in response to a complex sentence, which, for example, describes some event, names the geographical area where it happened and asks for recommendations on how to behave in another place where a person is just planning to go, the system gives a detailed answer. It points out the features of the landscape and climatic conditions, recommends routes, types of equipment and clothing.
In about the same way MUM processes queries about the most, alas, popular topic of recent times: coronavirus and vaccination against it. The system produces not only the usual links to the most common sources, but pre-processed information from proven, reliable places.
In fact, the algorithm is now being tested on this very topic, which is perfectly understandable. Google representatives say that the new model will be fully operational in the next year or two. And it will be another major step in the introduction of artificial intelligence in the lives of hundreds of millions of users of the search engine.
By the way, the developers claim that no information will be imposed on users, and MUM will not be used for censorship. Well, only time will tell.