Madden rose to prominence as head coach of the Oakland Raiders (now the Las Vegas Raiders), with whom he won his 11th Super Bowl, the final NFL title game, in 1976. After his coaching career, he worked as a commentator as well as a sports analyst for channels such as CBS, ABC and NBC. In 2009, Madden officially ended his career as a sports commentator. The Madden NFL video game series produced by Electronic Arts is named after him.