Netflix to update advertising strategy to attract users

Netflix to update advertising strategy to attract users

Netflix will change its advertising strategy to include formats aimed at specific users.

The updated advertising strategy Netflix will show several different, but related to each other commercials instead of multiple repetitions of the same ad. In this case, clips from one series will appear during the viewing of similar shows.

The new advertising strategy will allow the service to expand its audience and increase income per user. With the new approach, brands promoting their products on Netflix, will be able to more accurately target advertising to specific consumers, which is impossible on the linear TV channels.

Subsequently, Netflix may abandon its partnership with Microsoft, which last year helped the streaming service launch its first platform with advertising. The partnership with Microsoft was necessary to get to market quickly, but now Netflix is looking to develop its own creative approaches to advertising.

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